Media Markt Mega Deals
Media Markt, the worlds second largest electronic retailer, was looking for an innovative way to engage customers. With the Swiss marketing agency Dealini we came up with a Panini-style app.
Year
2015
Client
MediaMarkt, Dealini
Role
Product Designer
Customers received physical stickers for every in-store purchase and daily free sticker packages inside the app. Those stickers could then be traded through the app.
Every brand who participated had four stickers. In order to get the brand's deal, users had to get all four stickers through trading or getting lucky through free daily stickers.
Why I worked on this
The mix between a digital product and physical stickers intrigued me. I also collected Panini soccer stickers as a kid and shopped at Media Markt, so this project was filled with nostalgia for me 😁
Special Acknowledgments
Michael Wirth, Junior Bontognali, Team at Media Markt